A journey into the history of Associated Motorways Private Limited, takes us back to an era where industrial entrepreneurism was unheard of in Sri Lanka. In the year 1949, Sir Cyril de Zoysa established a venture that would later revolutionize the automotive as well as rubber industry of the country. As a result of this bold initiative, Sri Lanka gradually became a proud manufacturer of its own value added rubber products, from originally being only an exporter of raw rubber. Apart from this, the visionary leadership of Sir Cyril laid the foundation for a highly diversified conglomerate that would set the pace for the automotive as well as dry rubber industry of Sri Lanka.
AMW has come a long way since its post-colonial beginnings to become a much loved, household brand among the Sri Lankan public through an ever growing portfolio of products and services. The business extends across the sectors of tyre manufacturing (retreaded and new), automobiles (passenger cars, trucks and buses, three wheelers, motor cycles, marine products and generators), lubricants and financial services, ensuring successful delivery of the AMW promise of superior performance, service quality and customer convenience through a committed workforce and network throughout Sri Lanka. The Company reached a historic milestone in July 2008, when Associated Motorways (Pvt) Ltd. was acquired by the M/s Al-Futtaim Group, a diversified multinational conglomerate. Acquisition of AMW by this global giant has enhanced the brand value and financial strength of the AMW Group to provide superior value and competitive products to its customers. Backed by the strength and expertise of the Al-Futtaim Group, AMW has now embarked on a new chapter of growth and expansion to enhance value for all its stakeholders.
Under its new ownership, AMW has acquired rights to represent a number of highly respected global brands and has diversified into new business sectors, such as automotive, vehicle accessories, lubricants and leasing services.